bIGMOUTHERY

bIGMOUTHERY

Wednesday, 28 July 2010

Puffery.



Look at this hip urban gadabout. At first glance, he's the epitome of Zeitgeisty cool. The black shirt and jacket, the little badge on his lapel which almost definitely contains an inspired, pithy message, the popular-this-week snap brim fedora, the casual little black rectangle placed carefully over the eyes to ensure anonymity in an oh-so-public 21st Century world. Look at him. Look at him!

Suddenly, his reverie is sharply interrupted by a message on his newly-minted smartphone. He pauses, yet not for a moment does he hold his quiet insouciance in abeyance. He is the apotheosis of the modish metropolitic. But... (Read on...)